The early 2000s may have owned much of TikTok’s style inspiration in recent years, but a new fashion wave is sweeping in from an even earlier era. The 1970s — with its dreamy silhouettes, flowing fabrics, and free-spirited energy — has begun to reassert itself, thanks in no small part to Chloé’s creative director, Chemena Kamali. Her Fall 2024 collection reignited the bohemian spark, ushering back gauzy gowns, billowing blouses, and, most notably, a shoe that’s been stepping back into the spotlight: the clog.
What once embodied earthy flower-child sensibilities is now reimagined for today’s style-savvy crowd. On red carpets and city streets alike, celebrities have been spotted in Chloé’s sculptural Jeanette platform mules or the sleeker Judith clog. Whether styled with micro shift dresses or frayed light-wash denim, these retro shoes are delivering a message that feels less Woodstock, more “sophisticated it girl.”
Why Clogs Work in 2025
So why are clogs suddenly everywhere again? According to UK-based style creator Tandya Franchini, it’s about their ability to transform even the simplest outfit into something intentional and fashion-forward. “Clogs instantly add character and a touch of effortless, vintage-inspired charm,” she explains. “They’re timeless, and they make any look feel more thought-out without trying too hard. Plus, they work across seasons — playful yet polished all year long.”
This versatility is part of the reason the clog always manages to cycle back into relevance. Marina Larroudé, co-founder and CCO of her namesake shoe brand, points out that clogs have a kind of built-in chicness that never quite disappears. “There’s always been something enduring about them,” she says, noting that her brand’s Miso clog continues to sell out, with new styles being snapped up by customers before they even hit the brand’s social feeds.
The Boho Revival
The return of the clog is deeply tied to fashion’s broader embrace of bohemian femininity. Floaty fabrics, romantic cuts, and a laid-back but intentional elegance are once again dominating runways and wardrobes. For Larroudé, clogs naturally belong in this space: “I see them paired with breezy, romantic dresses — think Isabel Marant or early Chloé. There’s a relaxed sophistication to the mix that feels both nostalgic and new.”
But the clog’s charm doesn’t stop at dresses. Their chunky, structured silhouette lends itself surprisingly well to casual, polished pairings. Franchini suggests styling them with oversized button-down shirts and tailored shorts — a look that’s equal parts breathable, comfortable, and put-together. It’s proof that clogs aren’t just for festival-goers or vintage enthusiasts; they’re for anyone who wants to infuse their wardrobe with character and ease.
From Counterculture to Closet Staple
It’s fascinating to consider the clog’s journey. Once the emblem of 1970s counterculture, these shoes have weathered decades of changing tastes to emerge in 2025 as a symbol of intentional dressing. Their appeal lies in their duality: nostalgic yet current, relaxed yet refined, playful yet sophisticated. They straddle the line between boho nonchalance and contemporary polish, making them adaptable to almost any style identity.
Whether you’re leaning into full-on bohemian romance or just looking for a subtle retro twist on your everyday uniform, clogs offer a surprisingly versatile option. They may have been born in a time of free love and music festivals, but today they carry the energy of effortless cool — a nod to the past, made perfectly wearable for the present.
Stepping Into the Future
As fashion continues its love affair with nostalgia, it’s clear that clogs are not just a fleeting fad. They’re a reminder that sometimes the most enduring pieces are the ones that know how to evolve without losing their soul. The clog may have started its journey on the feet of flower children, but in 2025, it walks confidently into a new era — stylish, versatile, and just a little rebellious.
So, if you’re searching for a shoe that balances comfort, history, and fashion credibility, look no further. The clog is back — and this time, it’s here to stay.
