When Bella Hadid launched her fragrance line Orebella in 2024, the fashion world took notice. After all, the model was entering an already crowded celebrity beauty market — one where a new brand launch barely raises eyebrows anymore. But Orebella stood apart from the beginning. With its alcohol-free, two-phase formula blending essential oils and skin-loving ingredients, the collection wasn’t just about smelling good; it was about creating a sensory experience that cared for the skin, too. A quick shake, a spritz, and the perfume melts seamlessly into the body, leaving both a luminous finish and a lingering scent. Add to that the sculptural bottles that look more like art pieces than packaging, and it’s no wonder Orebella instantly carved out its place on vanities everywhere.
Fast-forward two years, and Hadid is continuing to build on that success. This season, she introduced the line’s fifth fragrance: Eternal Roots. The new addition feels like a natural evolution for the brand — an earthy yet playful blend that layers woody depth with bursts of fruit. Notes of lychee and raspberry blossom bring brightness, while vetiver and patchouli ground the fragrance in warmth. The result is unexpected but balanced: sweet without being saccharine, grounded without feeling heavy. In short, Eternal Roots captures the duality that Hadid herself often embodies — delicate yet strong, fresh yet timeless.
A Celebration in Style
To mark the launch, Hadid hosted an intimate party earlier this week. And true to form, she turned the event into a masterclass in subtle but striking style. Wearing a cream backless gown with a plunging neckline and thigh-high slit, she kept the palette simple and neutral, letting one small detail do the talking: a raspberry-colored hair pin nestled into her sleek bun.
The accessory wasn’t just an aesthetic choice — it was a clever nod to one of Eternal Roots’ signature notes, raspberry blossom. The pop of berry against her minimalist look made the entire ensemble feel intentional, thoughtful, and unmistakably chic. It’s the kind of quiet detail that Hadid is known for, where the smallest accent elevates the whole mood.
The Power of the Accessory
Hadid’s playful approach to hair details isn’t new. In the Eternal Roots campaign visuals, she wore a tousled updo fastened with a claw clip — a nostalgic throwback, yet polished enough to feel modern. Earlier this summer, during Orebella’s UK debut, she adorned her sleek bun with a delicate floral pin. Each time, the accessory perfectly echoed the vibe of the moment, proving that you don’t need a dramatic makeover to refresh your look.
If anything, Hadid is making the case that the quickest way to elevate a hairstyle is through a well-placed accessory. It’s a styling move that’s low-effort yet high-impact, practical yet expressive. In an age where maximalism is often equated with more makeup or bolder haircuts, she’s quietly showing that a single thoughtful detail can achieve the same effect — if not more.
Eternal Roots and the Spirit of Orebella
Like Hadid’s personal style, Eternal Roots is about harmony between opposites. It’s the brightness of lychee paired with the depth of patchouli. It’s a fragrance that feels both modern and grounded, wearable every day yet distinct enough to stand out.
And that’s what Orebella as a whole seems to represent. By infusing fragrance with skin care, by packaging it in sculptural glass rather than generic flacons, Hadid has turned perfume into an experience — tactile, visual, and emotional. Eternal Roots continues that tradition, and its launch feels less like just another product drop and more like the next chapter of a carefully built story.
The Takeaway
Bella Hadid could have launched a brand that relied on her name alone, but Orebella proves she’s doing something different. With Eternal Roots, she expands her line not just with a new scent, but with a fresh perspective — one that celebrates balance, detail, and authenticity. And in her styling choices, from a raspberry hair pin to a claw clip, she reinforces the same message: sometimes, it’s the smallest touches that leave the deepest impression.
