This summer, Dallas got a little more Mediterranean. Luxury fashion house Missoni has transformed the rooftop of Hôtel Swexan, a stylish boutique property in the city’s Harwood District, into a design-forward escape that feels equal parts Portofino and Texas. Running through September, the Missoni Pool Pop-Up is the hotel’s first major fashion collaboration — and it’s turning heads as quickly as it’s inspiring Instagram feeds.
A Boutique Hotel With Global Flair
Hôtel Swexan isn’t your average Dallas stay. Owned by the Barbier-Mueller family of Harwood International, the hotel sits at the heart of a 19-block neighborhood filled with art, green spaces, sleek architecture, and destination dining. The district even houses the world’s largest private samurai armor collection — proof that style and culture run deep here. Blending Swiss roots with Texas warmth, the property has always leaned into global inspiration, which makes its partnership with Missoni feel like a natural fit.
Riviera Glamour, Dallas Skyline
Step onto the rooftop, and you’ll instantly feel transported. Missoni’s signature zigzags and stripes ripple across loungers, parasols, and pillows, splashing the infinity pool deck with bold bursts of Mediterranean color. With the Dallas skyline glittering in the background, it’s the kind of scene that practically begs for a spritz in hand and a wide-brimmed hat to match.
“We wanted the rooftop to feel like a summer daydream,” shares Hôtel Swexan’s General Manager, Julian Payne. “Something that channels Portofino or Positano, yet exists right here in Dallas. It’s about design, timeless resortwear, and simply enjoying the good life.”
Shopping Meets Sunbathing
At the heart of the pop-up is a Missoni retail cabana, an on-site boutique where guests can browse curated pieces from the brand’s latest collections. Think crochet dresses, breezy kaftans, playful swimwear, and those plush zigzag towels that have become icons in their own right. It’s an edit designed to blur the line between fashion and lifestyle — every piece as wearable poolside as it is stylish back home.
Sip & Savor, Riviera Style
The collaboration doesn’t stop at décor and retail. Guests of the hotel can indulge in a Missoni-inspired food and beverage menu, crafted to pair summer bites with Italian spritz culture. Seasonal bruschetta boards share the spotlight with the Missoni x Malfy Gin Spritz, a citrusy cocktail that’s quickly claimed the title of drink of the season.
The Packages: Living the Missoni Dream
For those who want to immerse themselves fully, Hôtel Swexan has launched two special packages:
- The Missoni Experience: A one-night stay with rooftop access, two signature cocktails, and a summery snack board.
- La Vita Missoni Suite: A more indulgent option, complete with luxe branded gifts (plush towels, a candle) and a premium suite with skyline views.
Both packages are designed to remind guests that fashion isn’t just about what you wear — it’s about how you live.
Fashion Meets Hospitality
This collaboration reflects a growing trend where fashion houses are stepping beyond the runway and into hospitality, creating spaces that feel immersive, stylish, and elevated. By aligning with Missoni, Hôtel Swexan not only adds international flair to its rooftop but also cements itself as one of Texas’ most fashionable destinations.
Beyond the pool, the hotel continues to court style seekers with curated experiences, from in-room personal shopping at Highland Park Village to a “Cowboy Concierge” service that outfits guests in custom boots and hats. After all, in Dallas, fashion never takes a day off.
A Summer Escape Without Leaving Texas
Whether you’re a longtime Missoni fan or simply someone craving a touch of jet-set glamour, the Missoni Pool Pop-Up offers a one-of-a-kind escape. It’s equal parts playful and chic, an invitation to bask in Mediterranean flair without ever leaving Texas.
For now, the collaboration is temporary, but its impact lingers — proof that sometimes, a poolside cocktail, a striped lounger, and a splash of Italian design are all you need to feel transported.
