After a season of sun-drenched getaways and lazy poolside afternoons, the fashion world has officially snapped back into action—and with full force. September always feels like a turning point, but this year especially, the energy is palpable. With Fashion Month kicking off in New York, the 76th Primetime Emmy Awards set to dazzle on September 15, and an influx of exciting launches, collaborations, and campaigns, the style scene is already shaping up to be a whirlwind.
If August was about savoring the last moments of summer, September is all about transition—swapping swimsuits for statement jackets, light linens for layered denim, and lazy beach reads for glossy runway recaps. And just a few weeks in, we already have plenty to talk about.
Madewell x Alexa Chung: A Denim Reunion
Let’s start with one of the most nostalgic comebacks of the season. Fourteen years after their first collaboration, Madewell and Alexa Chung have reunited for a two-part collection—and it’s every bit as cool as you’d expect. Dropping on September 4, the first installment of the line centers around denim, with pieces that reflect Chung’s signature mix of timeless and quirky.
The 14-piece collection feels like a love letter to vintage treasures with a modern twist. Think high-rise bootcut jeans that strike the perfect balance between retro and polished, relaxed overalls that beg to be worn with a striped tee, and classic denim button-downs destined to become everyday staples. To round it out, the edit includes a brown suede jacket with a matching mini skirt, a pairing that feels like it was pulled straight out of a ‘70s dream sequence.
This collection isn’t just a nod to Chung’s enduring style influence; it’s also a reminder of Madewell’s ability to make wardrobe essentials feel special. And with another drop on the horizon, fans have plenty more to look forward to.
Christopher John Rogers Steps Into Eyewear
Another launch that’s been making waves? Beloved designer Christopher John Rogers—known for his bold use of color and fearless silhouettes—has made his long-awaited move into eyewear. Teaming up with Austrian eyewear maker Andy Wolf, Rogers released a selection of sunglasses on September 4, and let’s just say they’re anything but ordinary.
The designs are statement-making in every sense, blending sculptural frames with vibrant shades that mirror Rogers’ runway aesthetic. Think oversized silhouettes that double as works of art and color combinations that instantly brighten even the simplest outfits. With this debut, Rogers proves that his knack for drama and detail translates just as powerfully off the runway as it does on.
Fashion Month Frenzy
Of course, we can’t talk September without mentioning the elephant in the room: Fashion Month. New York has officially kicked things off, setting the tone for London, Milan, and Paris in the weeks to come. Already, the runways are buzzing with trends that promise to define the seasons ahead. From experimental outerwear pairings to fresh takes on suiting, designers are presenting collections that feel both forward-thinking and wearable—exactly what we crave during this time of year.
And let’s not forget the front rows, where celebrities, editors, and influencers converge to deliver street-style inspiration that often rivals what’s happening on the catwalk. September is, after all, when fashion is at its most theatrical—every sidewalk becomes a runway, every look a statement.
Awards Season Meets Fashion Season
Adding to the whirlwind is the upcoming 76th Primetime Emmy Awards on September 15, where the red carpet will undoubtedly be a fashion spectacle of its own. Awards season always brings drama, but with so many designers unveiling new collections at the same time, expect fresh-off-the-runway gowns to make an appearance on Hollywood’s biggest stars. The overlap makes September an especially thrilling month—runways and red carpets feeding off each other in real time.
What September Means for Style
September has always carried a sense of renewal, and in fashion, that feeling is amplified. After months of breezy summer looks, this is when we reimagine our wardrobes, layering textures, experimenting with proportions, and finding inspiration in both high fashion and street style. Collaborations like Madewell x Alexa Chung remind us of fashion’s cyclical nature, while launches like Christopher John Rogers x Andy Wolf show us that innovation is alive and well.
As we move deeper into the month, more campaigns, drops, and headline-making moments are sure to follow. But for now, the early lineup already proves one thing: September doesn’t just mark the start of fall—it’s fashion’s grand reset button.
So, consider this your sign to swap the sundresses for denim, refresh your accessories game, and keep an eye on the runways. After all, if the first few weeks are any indication, this season promises to be one for the books.
